MEET BETHANY
Bethany Van Hecke is an experienced professional with a contagious passion for business, lifestyle, and relationships.
Bethany brings her in-depth experience in Business Management to her career as a Marketing, Communications and Business Development Professional with a focus on the Architecture, Design, Engineering and Construction industry. With 13 years of hands-on experience in a variety of professional environments, Bethany's actionable leadership combined with experience and skills makes her a confident manager of inspired change and growth for businesses, organizations and individual professionals.
MANAGEMENT EXPERTISE
opportunities and solutions focused
shared-achievements leadership style
small - midsize business expertise
systems focused management
experienced copywriter
MANAGEMENT STYLE
identify, prepare, get it done
mentor and cheerleader
love-to-learn geek mentality
passionate about process
write it to win it!
Openness
results-driven
Compassion
collaborator
attentive
Creativity
cheerleader
Leadership
G-Suite Administration Expertise
expert
Adobe InDesign & InCopy
proficient
Sketch-Up Pro
expert
Creative Leadership and Management
expert
Systems and Processes
very proficient
Professional Communications
very proficient
OFFERING CREATIVE AND BUSINESS LEADERSHIP SINCE 2009
Brand
Management
Brick+Mortar
Startups
Web Design+
Social Media
Processes+
Efficiencies
As principal designer between 2009 and 2019, Bethany brought creativity and skills to new build, renovation and interior design projects - including homes and commercial spaces. Inspired by the belief that authentic design is a reflection of self, Bethany passionately encouraged her clients and associates to design their built environment, and their lives, around their own unique personalities. As an early adapter to changing environments, she expanded her design consulting business into a location-independent cloud model in 2014. View Bethany's Portfolio.
Bethany now works in small to mid-size businesses and organizations in roles of business development and marketing leadership. Key successes include: strategies for specialty product sales, quality improvements for high-end services proposals, communication audits and brand consolidations, social culture initiatives, and internet (website) marketing. Bethany is Marketing & Communications Lead at WATT Consulting Group, and successor at Crossland Storage Sheds.
Bethany's mission is to make meaningful and authentic contributions in creativity and business through actionable leadership and genuine relationship. Through challenges and celebrations, Bethany is values-driven and maintains a strong and positive attitude. In her personal time, Bethany is committed to faith, motherhood, family, and a combination of ever-evolving artistic and intellectual interests. Bethany was born and raised on Vancouver Island. She lives in Central Alberta. Bethany calls the Prairies and the Island "home".