MEET BETHANY
Bethany Van Hecke is an experienced professional with a contagious passion for business, lifestyle, and relationships.
​
Bethany brings her in-depth experience in Business Management to her career as a Marketing, Communications and Business Development Professional with a focus on the Architecture, Design, Engineering and Construction industry. With over 10 years of hands-on experience in a variety of professional environments, Bethany's actionable leadership combined with experience and skills makes her a confident manager of inspired change and growth for businesses, organizations and individual professionals.
​
MANAGEMENT EXPERTISE
opportunities and solutions focused
shared-achievements leadership style
small - midsize business expertise
systems focused management
experienced copywriter
MANAGEMENT STYLE
identify, prepare, get it done
mentor and cheerleader
love-to-learn geek mentality
passionate about process
write it to win it!
Openness
Compassion
Creativity
Leadership
EDUCATION
Design & Drafting Certificate (arch/civil/mech) - 2009
Indigenous Awareness Certificate (presently enrolled) - 2019
​
TRAINING
Inter-Agency Hospice Palliative Care Volunteer Education - 2016
​
EXPERIENCE
10 Years Experience in Business Management
10 Years Experience in Marketing and Business Development
10 Years Experience in High-End Sales For Interiors and Architecture
10 Years Experience in Residential and Commercial Construction Project Management
10 Years Experience in Copywriting and Professional Communications
10 Years Experience in Website and Graphic Design Project Management
10 Years Experience in Social Media Strategy and Engagement
​
G-Suite Administration Expertise
Adobe InDesign & InCopy
Sketch-Up Pro
AutoCad
Creative Leadership and Management
Systems and Processes
Professional Communications
OFFERING CREATIVE AND BUSINESS LEADERSHIP SINCE 2009
Brand
Management
Brick+Mortar
Startups
Web Design+
Social Media
Processes+
Efficiencies
For over 10 years as principal designer, Bethany has brought creativity and skills to residential and commercial projects across Western Canada. Inspired by the belief that authentic design is a reflection of self, Bethany passionately encourages her clients and associates to design their built environment, and their lifestyles, around their own unique personalities. In 2014 she expanded her small business into a location-independent cloud model and successfully implemented virtual studio management.
​
In order to realize new goals for both her family life and professional development, Bethany has transitioned out of entrepreneurship in 2018. Bethany now actively contributes to the growth and success of other small and mid-size businesses, as well as individual professionals. Key successes include business development strategies for specialty product sales, efficiency and quality improvements for high-end services proposals, communication audits and brand consolidations, and personal branding for corporate professionals, creatives, and entrepreneurs.
​
Bethany's mission is to enable meaningful and authentic contributions in creativity and business through actionable leadership and genuine relationship. Values of openness, creativity, leadership and compassion motivate Bethany in all aspects of life. In her personal time, Bethany is committed to motherhood, relationships, and a combination of ever-evolving creative and intellectual interests. With clients, colleagues and friends across Western Canada, Bethany calls both Vancouver Island and Calgary home.